Activated Scale

In this episode, of How I'm Building This, Prateek interviews Daniel Loreto from Jetify who shares his entrepreneurial journey, discussing his background, the philosophy behind funding and financial discipline, and the challenges of running a venture-funded business. He emphasizes the importance of community building, the pain points in software development, and how Jetify aims to simplify developer environments. Daniel also highlights the significance of mental health for founders and shares insights on future innovations at Jetify, including AI-driven solutions.

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Takeaways:

Daniel's diverse upbringing influenced his entrepreneurial spirit.
Funding should be approached with caution and strategic planning.
Maintaining financial discipline is crucial for startup success.
Community-led growth can be a powerful strategy for startups.
Understanding customer pain points is essential for product development.
Content marketing plays a key role in building brand awareness.
Transitioning from community engagement to paying customers requires careful strategy.
Creating value for the community fosters loyalty and engagement.
Startups can leverage agility to outpace larger companies.
Mental health management is vital for founders' well-being.

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Sound Bites:

"You need to try to hit that big thing."
"Development without complexity."
"You need those little break times."

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In this episode, we cover:

00:00 Introduction to Daniel and His Journey

05:55 Challenges of Running a Venture-Funded Business

11:59 Building a Community and Winning Customers

18:06 Transitioning from Community to Paying Customers

24:01 Balancing Value Creation and Marketing

29:56 Mental Health and Well-Being as a Founder

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Where to find Daniel:

LinkedIn: www.linkedin.com/in/danielloreto

Jetify: www.jetify.com

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Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: https://www.activatedscale.com

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For inquiries about sponsoring the podcast, email prateek@activatedscale.com

Prateek Mathur

Before founding Activated Scale, Prateek spent the last 20 years selling for and building sales teams at startups and public companies. He has won numerous awards and recognitions over his sales career. Over the last 5 years, he has advised a number of startups on their GTM, sales hiring etc. Prateek has intricately seen the pitfalls that startups face when scaling their business and hiring sales talent. With Activated Scale, he aims to make sales hiring easier by connecting companies with experienced US-based sales talent fractionally. Prateek is fascinated by the drive of a startup founder and loves their passion, vision and mission to reimagine our world.