Customer-obsessed demand generation leader with +10 years of go-to-market experience at startups and enterprises. I believe in leading with data and building with creativity. My approach follows the Pareto Principle and K.I.S.S., whereby I believe in doing few, yet impactful, things in order to scale and see results. I've led demand generation strategy at startups funded by a16z, Sequoia Capital, and Norwest Venture Partners.