Fractional SDR Manager

Must Haves for this role:

• Must have led SDR teams
• Must have been a SDR before
• Must be able to build cold calling and email scripts
• Must have past experience selling B2B SaaS

Objectives and Responsibilities of this role:

• Hands-on Coaching and Mentorship: Provide direct coaching, training, and ongoing support to SDRs to improve their outreach techniques, call handling skills, and overall performance.
• Tactical Script Development: Develop, refine, and implement effective cold calling and email scripts, templates, and sequences that resonate with their target audience and drive engagement.
• Sales Process Optimization: Analyze existing sales processes, identify bottlenecks, and implement data-driven improvements to enhance efficiency and conversion rates within the SDR function.
• Performance Management: Define key performance indicators (KPIs) for SDRs, track individual and team performance, and implement strategies to consistently achieve and exceed targets.
• CRM and Sales Tool Proficiency: Ensure effective utilization of our CRM (e.g., Salesforce, HubSpot) and other sales engagement tools to track activities, manage leads, and generate insightful reports.
• Collaboration with Sales and Marketing: Work closely with the sales and marketing teams to ensure alignment on lead generation strategies, target account identification, and effective handoffs.
• Best Practice Implementation: Stay up-to-date on industry best practices and emerging trends in sales development and proactively implement relevant strategies within the team.
• Reporting and Analysis:** Provide regular reports on SDR performance, pipeline generation, and key metrics to leadership, highlighting successes and areas for improvement.
• Onboarding and Training: Develop and deliver effective onboarding and ongoing training programs for new SDR hires.
• Identify best practices for refining the company’s lead-generation playbook

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Qualifications:

• Proven Experience as a Successful SDR: Minimum of 5 years of experience as a consistently high-performing Sales Development Representative with a strong understanding of outbound sales methodologies.
• Prior Coaching or Mentoring Experience: Demonstrated experience in coaching, mentoring, or training junior sales team members, with a passion for developing talent.
• Strong Understanding of Sales Processes: Deep understanding of lead generation, qualification, and nurturing processes, with a track record of identifying and implementing process improvements.
• Excellent Communication and Interpersonal Skills: Ability to communicate clearly and effectively, build rapport with team members, and provide constructive feedback.
• Exceptional Scriptwriting and Email Marketing Skills: Proven ability to develop compelling cold calling scripts and email sequences that drive engagement and conversions.
• Analytical and Data-Driven: Ability to analyze performance data, identify trends, and make data-backed decisions to optimize strategies and improve results.
• CRM and Sales Tool Proficiency: Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., Outreach, Salesloft).
• Self-Motivated and Results-Oriented: Ability to work independently, manage time effectively, and drive towards achieving ambitious goals.
• Strong Organizational and Project Management Skills: Ability to manage multiple priorities and projects effectively.
• Report directly to the CEO