The Activated Scale Go-to-market blueprint

This report discussed in depth the ever changing landscape of B2B sales & marketing strategies, including research from Gartner, McKinsey & many other top sources.

In this report, B2B start up & scale up leaders will learn:
• The modern day B2B sales professional’s tech stack
• The changing buyer behaviour of B2B decision maker
• Determining & researching your niche - how to create an ICP
• Executing an ABM Campaign
• Funnel building - how B2B companies can leverage automated sales funnels to bring capital efficiency to their sales & marketing teams
• Scaling your team - how businesses are tapping into a growing network of interim sales professionals to rapidly scale their outbound & inbound sales team

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